TV Toast
Following his appearance on the Summer Silver Theater TV program, CBS recognized Ed Sullivan’s genuine and distinctive hosting ability. The executives decided to hire him as the host of their brand-new variety program, The Toast of the Town, which would highlight fresh and exciting talent from the entertainment industry. However, Sullivan was also showcasing his own enormous talent, and as a result of his popularity, the program was renamed The Ed Sullivan Show.
TV Toast
Stage Presence
It wasn’t just that Ed Sullivan exuded professionalism and had impeccable poise that viewers adored him so. In fact, Sullivan had a reputation for having a slightly awkward personality, occasionally coming off as shy, and fluffing up his lines. The audience found this to be incredibly endearing because it made him relatable and likable. This wasn’t the case, though, for some of Sullivan’s guests who found his laid-back and informal presenting style difficult to handle.
Stage Presence
