Office Depot
Office Depot is a famous office supply retailer that saw tough times in 2017. In that year, the sales went down by 7% to 10.2 billion. CEO Gerry Smith announced that there would be a new focus on services on top of retail sales. RetailDive claimed that this new strategy has improved the top-line sales of the company! Office Depot now offers a business to business service in the form of “BizBox,” a subscription program. The sub-unit provides services instead of products. Not only that, but the investment covers an IT firm called CompuCom as well.
Office Depot
Vitamin Shoppe
Vitamin retailers are in the same boat when it comes to improving sales. Vitamin, just like GNC, has decided to focus more on e-commerce and launched a subscription service as well. Despite these efforts, the company still experienced a decline of 8.5% to $1.2 billion in its top-line sales back in 2017. According to RetailDive, the problems that GNC and Vitamin Shoppe are facing have something to do with the declining popularity of shopping malls and the increasing number of competitors in the supplement market. Vitamin Shoppe remains hopeful that things will improve when they do events, start delivery services, expand categories, and more. We are keeping our fingers crossed for them!
Vitamin Shoppe
