90% Of Their Products Are Store-Brand
What makes it possible for them to keep expenses so cheap is that Trader Joe’s holds most of their own brand. However, the quality of all their items is also managed by them. Your staple products are definitely going to be cheaper than at a regular supermarket.
Private Label Products Are Free Of All The Bad Stuff
No GMOs, no MSG, no artificial flavoring, no preservatives, added colors, or trans fats are included in their private label products. To guarantee you are only getting the best, all the products go through a taste test panel.